Marchesa at JCPenney

It seems these days every couture designer is now targeting a new audience, the mass market. The designer for Marchesa, Georgina Chapman is now launching a new line at JCPenney called Pearl. We think it's a bit better than collaborating with Target. JCPenney recently redesigned their retail system, so the collection will be available as another in-store boutique. The line will be slightly different with a younger attitude. This is very exciting news for many ladies, the dresses we admire will be available at such an affordable range! Available beginning March 1st.

NYFW Fall 2013: Prettiest Dresses

From New York Fashion Week, critics are raving about these runway dresses. Do any of them inspire you for the season?

Our top picks are Vera Wang, Prabal Gurung, Jason Wu, and Marchesa.

Vera Wang

Prabal Gurung

Oscar de la Renta

 

J Mendel

Jason Wu

Marchesa

Thakoon

Zac Posen

Peter Som

Image Courtesy: Refinery 29